Lebanese singer and music veteran, Elissa, has been spotted on an outdoor advertising campaign, brought to the billboards of Cairo by the Arab world’s largest label company Rotana Records, two years after its last OOH campaign for the singer’s previous masterpiece. The awareness campaign is revealing the album’s name, “صاحبة رأي” which translates to “A woman with an opinion”, displayed on a dark-colored background for exclusivity, adding the beautiful singer’s creatively designed photo to narrate the story behind the album with the artwork displayed, announcing that you can listen to it at Deezer. Want to know more about this campaign? You can look behind the scene of its budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates’ OOH-dedicated analysis system and Media Intelligence.
