The leading Egyptian TV channel, Mehwar TV, has appeared with an OOH campaign in Cairo's streets. It emerged to showcase some of its exclusive talk-shows to be premiered, and highlight the presence of numerous famous TV hosts, stating that "All of Egypt is showing up on Mehwar TV".

The OOH campaign rose with different visuals to stir up its own branding on its 20th anniversary and promote its top demanding shows. It is declaring the anniversary of "20 years of Mehwar TV... a trademark in the Egyptian media", displaying lots of well-known TV anchors on a single template, to reflect the richness of content and news at Mehwar. At the same time, many visuals were seen promoting the famous talk show "90 minutes", hosted by Osama Kamel and Gihan Labib, describing it on one copy as "A history of trust shines from 90 minutes", and "Trademark for professionalism and truth" on another copy. The campaign also brings up "The first medical talk show in Egypt; The Physician", hosted by Mary Naeem.

Learn about Mehwar TV campaign's budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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