Famous and leading paint brand, the Chemicals of Modern building (CMB), has paid a visit to the billboards of Cairo to appear on a promotional outdoor advertising campaign, increasing its revenues by offering loads of surprises.

Spreading the word about its offers and promotions, CMB is using the full space of the billboards to reveal that you can win lots of scratch-and-win prizes, in addition to an iPhone, at the same time, the ad copy says “Collect points to win”, while the bottom side has the brand’s logo and hotline as a CTA.

Want to know more about this campaign? You can look behind the scene of its budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.

Campaign Credits

Industry: Paints

Brand: CMB

Advertiser: CMB Group

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Country: Egypt

Region: North Africa

Tags: Promotional Campaign

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