The leading real estate player Maxim Developments has arrived in the streets of Cairo with an awareness OOH campaign for the summer, bringing its magical Bo Islands Sidi Abdelrahman to show up after a year of absence since its last outdoor campaign in summer 2019.

The OOH campaign appeared in fresh new vibes that are different than last year's. It emerged with an artistic and colourful design, displaying various illustrations of the beachside, with a straight call-to-action to "Own your beach", followed by Maxim's logo and hotline.

Learn about Bo Islands' campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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