The promising Hometown Developments has appeared on the billboards of Cairo to introduce the first mall in the Downtown area in the New Capital, LaFayette Downtown Mall, coming up with easy payment plans and discounts for the commercial project. After its last OOH appearance since a while, Hometown Developments emerged once again to introduce LaFayette Mall with 10 years payment plan and Up to 27% discounts. The campaign's visuals showed up capturing wide shots of the uniquely designed mall, appearing with a call to action to Make a deal at the first mall in the Downtown area in the New Administrative Capital, placing the promotions at the bottom to clearly demonstrate the project, followed by Hometown's logo and hotline for audience's inquiries. Learn about LaFayette's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.