Arco Developments is back on the billboards of Greater Cairo to announce the upcoming launch of The Wharf at Citystars Al Sahel, their development in the North Coast. Following their latest campaign upgrade that featured more specific messages focused on the main features of the project, such as “beach cabañas” or “twin chalets”, the new artwork showcases a whole phase of the project, with elegant homes and water lagoons, as well as a tower that resembles a classical lighthouse. The ad copy informs viewers that the new phase The Wharf is “Coming soon”. The campaign upgrade was installed for the second half of November on the previous locations of the brand and new additional locations using uni-poles, double-decker poles, mega-signs, billboards, as well as Special set-ups and combinations that attract viewers’ attention more efficiently.
