Telecommunication giant Etisalat is featured with another OOH campaign on top of Dubai's roads to introduce the New Freedom Plans, appearing on an extensive media plan in parallel to its running outdoor campaigns for Wasel Gifts and Deals For You offers. The outdoor campaign emerged to offer Unlimited local or international calls with New Freedom Plans, mentioning that it is “Starting from AED 325” and also “AED 600. It shows up with a notation that Online is better, encouraging users to buy online by giving out a free SIM to be delivered when you subscribe to one of the New Freedom Plans online. The OOH campaign surfaced during the second week of July. It appears on bridge billboards powered by Hills Advertising, spreading over AL latthad St., Ajman, Sheikh Mohammed bin Zayed Rd in Sharjah, Sheikh Zayed Rd, Al Bida Street, Al Khail Street, Sheikh Mohammed bin Zayed Rd, Palm Jumeirah, Atlantis in Dubai, Sheikh Khalifa Bin Zayed Street in Bur Dubai and Corniche Street in Ras Al Khaimah all over the UAE.
