Seashell PLAYA refreshes Cairo’s billboards with its summer OOH campaign

Real estate developer NEWGIZA has landed on the streets on Cairo to bring its vacation project Seashell PLAYA to the OOH scene, after two years of absence since its latest OOH campaign in 2018

The real estate tycoon is portraying an iconic close-up scene of the sea and its calming colours, knowing that a visual like this would undoubtedly attract the passengers to look at, especially after experiencing months of lockdown. Regarding the ad copy, it announces that they are “Now launching” in Ghazala Bay, North Coast.

Reveal the secrets behind this campaign by having a sneak peek of its OOH kinds, locations, and more. Just visit MOOH, Cairo, and Dubai’s OOH-dedicated analysis system and Media Intelligence.