The historical Swiss watchmaker Bovet, known for its unique pocket watches, has made an OOH presence with its official dealer in UAE, Ahmed Seddiqi & Sons. It appears in the middle of Sheikh Zayed Road to demonstrate its special Miss Audrey and Virtuoso V timepieces for luxury adorers in Dubai. The OOH ad popped up with two separate visuals on simple white backgrounds that often reflects purity, sharply displaying the two unique watches with their names on the copy, with no unnecessary visuals that may grab attention to other than the timepieces and Bovet's logo and tagline. And for adaptation with the Middle Eastern segment, the ladies' unique Miss Audrey name appears translated into its Arabic one being more familiar in Dubai. The outdoor advertisement emerged during the first week of July, appearing on uni-poles over Sheikh Zayed Road in Dubai.
