Automotive dealer AW Rostamani Arabian Automobiles is firing the billboards of The Emirates up with its continuous outdoor strategy to promote its 2020 series of the amazing Nissan’s car models, parallel to its latest OOH advertisement this month, and the one before. This time, bringing the 2020 Nissan Patrol and displaying its rebranded logo on the roads.

Nissan has joined the trend of the minimalistic flat rebranded logos, adopting a thin monochromatic version of its previous chrome badge that has been theirs for 11 years. The brand new look is accompanied by boosting the “New 2020 Nissan Patrol”, describing it as the automobile that “Conquere everywhere” in bilingual ad copy as usual. The visuals show the 4-wheeled automobile’s enhanced exterior design, raising the bar higher with more comfort, connectivity, sophistication, and safety.

Spotted in the second week of July, the campaign was installed on hoardings in Sheikh Mohamed Bin Zayed Road, City Walk in Al Safa St., and Al Khail St., Dubai, in addition to uni-poles in Al Ittihad St. in Ras al Khaimah, UAE.

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