After Nissan's latest OOH campaign for the summer, the "All New Nissan Sunny 2020" makes a presence in the middle of Sheikh Rashid St. in Dubai with an outdoor ad to showcase the "Most intelligent Sunny" from the Japanese tech savvy with "More Tech. More Sunny".

Bringing the "Nissan Intelligence Mobility" concept on ground, Nissan has arrived on top of the billboards to display the new Sunny in its revolutionized model. The copy conveys that it adopts the concept with a highlight on the "Intelligent blind spot warning" that keeps drivers alerted from every angle. While the visual appears illustrating the space margin that the new feature covers for more clarity, as well as displaying the Expo 2020 logo, given that Nissan is the official automotive premier partner of the event that will take place in October.

The outdoor ad was seen in the second week of July, surfacing on a hoarding in Sheikh Rashid Street in Dubai by Media 24/7.

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