Global fashion and lifestyle retail conglomerate, Club Apparel, has released an outdoor advertisement on the billboards of Dubai to view the chic and unique handbag of Charles & Keith, just in time for the uprising summer collection in the fashion wear industry. The unmissable hoarding on the road displays a breath-taking bag of theirs. At the same time, the ad copy writes the brand's name in both the English and Arabic languages to stand out from the clutter and sit in the audience's perception, adding 6thstreet.com e-commerce service website URL for online purchasing. The successful Asian group dates back to 1996 in Singapore's Amara shopping center when Charles Wong and Keith Wong decided to dominate the globe with their women's footwear and accessories remarkable line. Limited in locations and time, the outdoor advertisement was seen in the first week of July on a single hoarding, powered by Media 247 in one of the most jammed roads in Dubai, UAE Sheikh Zayed Road.