The seven weeks of heavenly sales and lots of fun have arrived at the Emirates and its billboards. Dubai Summer Surprises 2020 is where residents and visitors can enjoy exclusive offers and a bunch of entertaining activities, which is luckily intersecting with Eid al-Adha and the back-to-school season all at the same time!

Deals, bargains, offers, promotions, and luxury packages are what to wait for during the 23rd edition of Dubai Summer Surprises 2020, with the ad copy that invites you to “Rediscover summer”, where you can “Shop citywide offers” during “9 Jul – 29 Aug 2020”, while the visuals portray an extraordinary 2D design that seems to belong to Alice in the offers land; Dubai.

Moreover, the lampposts are telling the story of the remarkable event, starting with “Are you ready?”, to “Enjoy”, “Shop”, and “Win” because this time “Summer has a brand-new look”, where you have the chance to “Win AED 50,000 as a gift card from Meraas”, in addition to “Special prizes”, and most importantly “Endless entertainment” for all family members. All the ad copies were both in Arabic and English, while all the visuals have the event’s website and Instagram URLs as a CTA.

The campaign was out there during the second half of July to announce DSS 2020’s offers all over the city, installed on uni-poles in Sheikh Mohamed Bin Zayed Road, while the bridge billboards and lampposts were spotted in Sheikh Zayed Road, and King Salman Bin Abdulaziz Bin Saud St in Dubai Marina, and finally the mega-coms were seen in Al Barsha Heights, UAE.

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