The renowned watchmaker Rado Switzerland climbs up the billboards of Dubai by its official distributor Rivoli Group, with a broad outdoor media plan to showcase some of its timepieces and claim its all-time positioning as Master of Materials, with an invitation to Feel it. After Rado's appearance in a comprehensive outdoor campaign by Rivoli in March, its OOH campaign emerged today with different visuals displaying one of Rado's finest for men, the Captain Cook. The visuals showcase some of the collection's favorites as the silver Hyperchrome and the classic brown leather strap. It appears to announce that it's Available at Rado boutiques, Rivoli and Hour Choice Stores. Followed by the call-to-action Shop online at Rivolishop.com, capitalized and bolded for guaranteed clarity. The outdoor campaign surfaced in the second week of July, landing on uni-poles in Sheikh Zayed Road and Al Khail Street, a Rooftop billboard at Sheikh Rashid Street, and multiple lampposts across King Salman Bin Abdulaziz Al Saud Street and Dubai Al Ain Road.
