The leading Swiss watchmaker, F.P.Journe, has shown up in the middle of Sheikh Zayed Road with an OOH ad, as part of its ongoing campaign sparked in June, in partnership with the exclusive distributor Ahmed Seddiqi & Sons, highlighting the brand's boutique presence at The Dubai Mall. In 2019, François-Paul Journe, the mastermind behind the wristwatches named after him, joined forces with Mohamed Abdulmagid Seddiqi, Chief Commercial Officer at Ahmed Seddiqi & Sons, to open the first Boutique in Dubai, and the 10th for F.P.Jorune globally. Showcasing one of its unique Linesport Collection, Chronographe Rattrapante, F.P.Journe popped up on the road with its elegant dark-blue visual that illustrates luxury with sophistication, to display its exceptional timepiece. The copy appeared with the brand's Latin tagline signed by F.P.Journe himself, Invenit et Fecit, followed by the translation I invented and made it, addressing the location at The Dubai Mall Fashion Avenue in bold font for more clarity. The OOH advertisement appeared on the second week of July, switching locations powered by Backlite Media in continuance of the outdoor campaign launched in June, to surface on a uni-pole in Sheik Zayed Road, Dubai.
