Real estate developer Life Park starts to reinforce the promotion of the commercial facilities of their development in Sheikh Zayed City. Further to presenting Egyptian top artist Mohamed Mounir as their new brand ambassador last October, the developer has launched a new outdoor campaign to promote the commercial side of the project, inviting viewers to invest in the upcoming mall. The new ads started to be installed in time for the second half of November, substituting the previous campaign and adding selected DOOH locations. With Large and X-Large uni-poles, Gates, Double-decker poles, T-Poles, and Megas, the ads can be spotted in several districts of Greater Cairo.