Egyptian network channel ON TV has launched a new outdoor campaign to promote the upcoming show of Ibrahim Eissa.

The ads use the new branded backgrounds of the channel this season, featuring deep yellow backdrops where the logo and other branding motifs play an interesting contrast – specially the image of the TV personality.

Launched during the second half of November, the campaign uses uni-poles, double-decker poles, billboards, mega-signs, lightboxes across Greater Cairo.

ON TV announces Hosh Eissa show-00ON TV announces Hosh Eissa show-01
ON TV announces Hosh Eissa show-00ON TV announces Hosh Eissa show-01

The Art & Science of OOH

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