Real estate brokerage firm, Allegiance Real Estate, has popped up on Sheikh Zayed Rd with an OOH advertisement to announce the opportunity of owning your Dream home from DAMAC properties, coming up with a promising price Starting from AED 500,000 to truly drive an advantageous buying and selling real estate experience in Dubai. The OOH ad appeared with one copy but different visuals, displaying two types of luxurious villas from DAMAC, applying both English and Arabic messages to ensure a broader scope of impressions by the audience. The copy appeared on a bright white background to ease it on the eyes with a contrasting dark-highlighted price to easily grab attention; moreover, Allegiance Real Estate placed its phone number and web address on the center of the template as a clear call-to-action. Appearing on lampposts, the outdoor ad also showed up on one of the leading Backlite Media's incredible uni-poles, during the last week of June in Sheikh Zayed Rd, Dubai.
