Sponsored by Vodafone and Victory Link, TH Production has released an outdoor advertising campaign to announce the release of the Summer single Wenta Ma’aia by Tamer Hosny, featuring Cheb Khaled, Abdel Fattah El Grini and Balti on the billboards of Cairo, Egypt. Using entertainment marketing, the four stars appear side-by-side on a colourful visual that suits the summer vibes we’re living right now. At the same time, the copy announces the name of the single and all the featured artists, adding that you can get this call tone from Vodafone as anticipated. Get to know everything about this campaign, including its budget, media plan, OOH kinds ... etc., by visiting MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai that works on tracking, monitoring and analyzing all the OOH campaigns out there.
