After its last OOH campaign in November, Total appears one more time on the roads to promote its truck engine oil, Total Rubia, featuring its brand ambassador and singer Tarek El Sheikh. It shows up as part of a multi-channel campaign launched with a commercial video with a jingle by the singer, offering free t-shirts and bags as promotional gifts when you buy Total Rubia oil.

The outdoor campaign's visual captures Tarek El Sheikh sided by different packs of Total Rubia, with a branded t-shirt or a bag as a gift according to the type of Total Rubia oil purchased. The design was topped by the copy "Total Rubia...heavy oil with lots of gifts" while placing Total Rubia's logo on top and Total's tagline "Committed to better energy" at the bottom of the visual.   

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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