Ever since their latest OOH campaign in Ramadan, Etisalat has made a promise to their audiences to keep an active outdoor strategy, introducing their Video On Demand service (VOD), Etisalat TV to the billboards of our beloved Greater Cairo.

Using their branded colors to capture people’s attention easily on the roads, Etisalat is displaying “More than 14,000 hours of movies and series” according to the ad copy. At the same time, the visuals have lots of those entertainment heaven listed to make your quarantine time less boring. The telecom brand also added that you could watch “art Aflam 1, art cinema, OSN cinema, OSN, Al Nahar, Al Nahar Drama”, where you can download all of it on both App Store and Google Play.

Get to know everything about this campaign, including its budget, media plan, OOH kinds ... etc., by visiting MOOH, the only dedicated OOH media intelligence company and analysis system in Egypt and the Emirates that works on tracking, monitoring, and analyzing all the OOH campaigns out there. 

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