Penduline for kids-care products has shown up on the billboards featuring the singer Mai Kassab in a well-appointed celebrity endorsement approach as she is known amongst her fans for being a new mom. It appears on the streets with an outdoor campaign to promote Penduline's super safe shower gel, after a lovely jingle sung by Mai and released a few days before on social media. The OOH campaign came out after a couple of months since Penduline's last appearance on the road in an outdoor advertisement for Mother's Day. It arrives capturing a snapshot from the ad song while Mai Kassab is surrounded by cute smiling kids after a light shower using Penduline shower gel. It's creating a compassionate scene between a mother and her kids, showing love and care reflected on the dominant pink color in the visual, illustrating Penduline's all-time positioning strategy of producing safe and caring products for your kids. The visual shows the product beside the photo, followed by the call-to-action Shower you kids harmlessly bottomed by Semak for cosmetics' web address. The advertiser and owner of Penduline products. The campaign was seen in the third week of May, appearing on billboards and uni-poles in different locations across Greater Cairo.
