Global Oil & Gas brand Total has started a new outdoor campaign to promote their line of heavy-duty oils that fall under the product line of “Rubia”.

With images of heavy duty vehicles such as trucks and pick-ups, the global Oil leader promotes the Rubia line of engine oil with ad copy that reads “Heavy and long-lasting”.

The campaign started during the second half of November with Large and X-Large uni-poles, Gates, Billboards, and Megas across several districts of Greater Cairo.

Total launches new OOH campaign for heavy duty oils-00
Total launches new OOH campaign for heavy duty oils-00

Campaign Credits

Industry: Oil & Gas

Brand: Rubia

Advertiser: Total

OOH Size: Billboard | Gate | Uni-Pole | Large uni-pole | Mega-Sign

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Country: Egypt

Region: North Africa

Tags: Global Brand | Rubia | Global Brand

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