Parents everywhere are joining forces with their children to decide their next step regarding their college education since high school exams are around the corner. As a result, Egypt Japan University for Science and Technology has seized the day to release this OOH campaign on Cairo’s billboards, promoting its services widely. Targeting the youth in the visuals while speaking to the parents through the detailed copy, the research university is doing a great job in delivering the right message to the proper target segmentation. Announcing on its ad copy “Now open for enrolling – Regester now”, the university is elaborating more that you can apply to “Faculty of International Business and Humanities”, and also “Faculty of Engineering” as well. The university has also added their website URL at the very bottom of the visuals as a CTA for the viewers. The campaign was out there in the third week of May, spotted on uni-poles and mega-signs in many locations across Greater Cairo.
