Dubai’s billboards have witnessed the promotional outdoor advertising campaign of the multinational Japanese autonomous group, Mitsubishi Motors brought to the Emirati community by car dealer Al Habtoor Motors, following its latest appearance with the same brand on April’s automotive recap. Known for the love of pampering their audiences with promotions and offers, the automotive brand is walking the extra mile this time with their golden promotion just for Ramadan “Drive free for a year” not meaning only free “Petrol” all year long, but also “Registration | Insurance | Service” where the SUVs starting price is AED 885, as mentioned in the bilingual and luring ad copy. While the visuals display their SUVs and 4x4 all-new car models; “Mitsubishi Montero Sport”, “Mitsubishi ASX” and “Mitsubishi Pajero” on what seems to be a rooftop of a skyscraper, using the blue sky of Dubai as a background to give a mesmerizing look. Worthy to be mentioned that Al Habtoor is offering their buyers and potential clients a variety of 8 different car models and significant 23 trims to pick from, selling a large number of the car models to maintain their brand positioning with a rewarding ROI as a result of their promotional campaigns on the billboards of Dubai. The campaign popped up in the first week of May, spreading on hoardings and uni-poles in Sheikh Zayed Road and Al Khail St, Al Ittihad St and Al Maktoum Bridge to grab their targeted audiences attention with these several prime locations in Dubai, UAE.
