Telecom Egypt, known with the brand name WE, has arrived on the billboards of Cairo with an OOH campaign featuring the superstar Tamer Hosny, parallel to its very recent campaign for Ramadan's promotions. The national telecommunication company has climbed up the billboards as part of its multichannel campaign that started with a TV ad, creating a jingle that's sung by the widely loved singer Tamer Hosny in the love of all the big-hearted Egyptians. It is referring to the company and people's social responsibility towards our community, encouraging more such supportive actions. The campaign shows up with photoshoots from the video, placing the song's name Originality is Egyptian while putting up the hashtag #مجتمعنا مسئوليتنا that translates #Oursociety_Ourresponsibility on top of the visual. The OOH campaign was seen on the roads in the first week of May, appearing on uni-poles and double-decker poles across several locations in Greater Cairo.
