Elite Life Medical Centre has made a firm presence in the streets of Dubai with an extensive outdoor campaign in multiple areas to ramp up its brand awareness, giving more exposure to its beauty care services of Laser, Skincare, and Dental care.

The OOH campaign appeared on Dubai roads in between the first week of March until the first week of May, spreading on bridge billboards that are advantageously spacious for more clarity and room for English and Arabic copies.  

It popped up with two different copies, one that highlights the quality service of "Laser & Skin, Dental Care," and the other holds an announcement of the special price of "Laser Hair Removal for 47 AED Only". Copies were displayed on a calming green background, interposed by the center's phone number that appears on a white background giving more distinction and guaranteed visibility

The campaign was distributed across Deira, Sheikh Zayed Road, Sheikh Mohammed Bin Zayed Road, Al Khail Street, Al Wasl Street, and Airport Street in Dubai.

The Art & Science of OOH

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