Al Mansour Automotive has shown up on Cairo's billboards with an OOH campaign for MG to turn the spotlights on the new MG ZS vehicle.

Following its outdoor campaign for the MG 6 in February, the car manufacturer has revealed the MG ZS on the billboards for the "ones who demand everything," reflecting the inclusiveness and wide variety of options that the new MG car holds. The campaign visuals demonstrate the very high performing SUV vehicle, displaying its different dimensions with varying color options available for the new car. It's associated as well with the ongoing branding visual that shows the MG logo highlighting the many years of experience in the industry since 1924.

The OOH campaign appeared in Cairo streets in the first week of May, distributed on double-decker poles and uni-poles across different locations in Greater Cairo.

MG climbs up the billboards of Cairo to introduce the new MG ZS-00
MG climbs up the billboards of Cairo to introduce the new MG ZS-00

Campaign Credits

Industry: Automotive

Brand: MG

Advertiser: Al Mansour Automotive

OOH Size: Double-decker Pole | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | MG ZS

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