EBE Bank turns to the billboards of Cairo to motivate and encourage people with an inspiring Ramadan OOH campaign, just a few months apart since its last outdoor campaign in February. Export Development Bank of Egypt has joined the jingles race in Ramadan advertisements this year, producing a very motivational song on TV sung by the talented Yasmin Ali. To let it be known that EBE bank will always be behind your back for a better tomorrow. Taking the multi-channel campaign to the next step, the OOH ads appear displaying several snapshots of scenes from the TV commercial, topped by the slogan Reaching tomorrow together for a broader delivery of the uplifting message out of homes in the street. The OOH campaign was seen on billboards in the last week of April, appearing on uni-poles and mega-signs in different locations across Greater Cairo.
