Telecom operator Etisalat by e& (previously Etisalat Group) has rocked the billboards of Cairo with an outdoor campaign just for Ramadan to display their offers for the holy month, featuring actor and star Ahmed Helmy as their brand ambassador. The superstar Ahmed Helmy is seen on Cairo’s billboards with shots from the multi-channel campaign, achieving a great integration among the campaign’s various media channels. The ad copy explains the promotion itself and how to subscribe to it, in addition to wishing everybody a happy Ramadan in Arabic, while the visuals have their branded green color distributed in the artwork in a visually appealing matter. The campaign was out there with a large media plan during the last week of April and can be seen on uni-poles, billboards, and double-decker poles in various locations across Greater Cairo.
