Leading Egyptian manufacturer of crystal pieces Asfour has launched a new OOH campaign to offer its customer's gift vouchers for purchases until the end of August. The renowned manufacturer of crystal for almost every use, from lamps and decoration items to fashion and jewelry pieces, started the promotional campaign at the beginning of the month. The brand is usually present throughout the year, advertising new stores and offers according to the season. This campaign focuses on offering gift vouchers to customers, with ads that showcase a classic chandelier over a diamond background. The ad copy informs viewers how to obtain the gift vouchers and the time-bound offer. With uni-poles, mega-signs and lightboxes, the campaign spreads on selected locations across the Greater Cairo.
