Master Group is introducing Oval Mall New Capital with a massive OOH awareness campaign that appears to be part of an extensive outdoor media plan carried by the leading developer. The campaign took place in the streets in parallel with other ones, like the recently covered City Oval New Capital campaign. Master group utilized two visuals with different bright colors and cheerful vibes associated, targeting females mainly. They illustrate happy ladies who are really enjoying their shopping from Oval Mall, inviting women to Discover something new from the new brand mall located in the New Administrative Capital. The campaign appeared on the billboards in the second week of April, spreading on uni-poles, mega-signs, and a serial of double-decker poles across several locations in Greater Cairo.
