With Ramadan around the corner, CBC has released an OOH campaign to display, review and promote their upcoming TV series during the holy month, just like what they did on last Ramadan’s OOH campaign. Yasmine Sabry with “Forsa Tanya”, Yousra, Bayoumi Fouad and Hala Shiha on “Khyanet Aa’hd”, Ghada Adel, Khaled El Sawy, Sabrin and Eyad Nassar, appearing on “Lyalina 80”, “We Nheb Tany Lah” starring Yasmine Abd El Aziz, Sherief Mounir and Karim Fahmy and finally Akram Hosny and Ahmed Fahmy showed up with “Regalt El Bet”, all portrayed on Cairo’s billboards to make some noise for them during the special month. The visuals have their branded purple background that we all know and love, while on the top we find Watchit logo as a sign of the VOD service given to all these shows. The massive media plan appeared during the third week of April and can be seen on serials and combinations uni-poles, double-decker poles and mega-signs in many locations across Greater Cairo.
