The National Bank of Egypt showed up on the billboards with an OOH campaign that's dedicated to support and pay tribute to Egyptian workers all over Egypt. As it was mentioned in our very recent article about the solidarity messages on the billboards of Cairo, NBE was one of the major contributors to the inspiration and support spread across Cairo streets lately.

After a quite absence since its last OOH campaign in September, the NBE turned to the billboards of Cairo to express solidarity and gratitude to all workers who're fighting against the Coronavirus on their extremely essential jobs, coming up with the hashtag #EgyptianHeros. Al-Ahly Bank designed different visuals to illustrate appreciation for many necessary occupations with a primary highlight for healthcare workers, sided by the message "Thanks for all Egyptian people for dedication and commitment". While another visual was dedicated to thanking the whole NBE family for their hard work and great social responsibility shown in the current situation.

The OOH campaign appeared in the second week of April, spreading over uni-poles, double-decker poles, and billboards across Cairo, Egypt.

The NBE supports "Egyptian Heros" on Cairo's billboards against the Coronavirus-00
The NBE supports "Egyptian Heros" on Cairo's billboards against the Coronavirus-00

The Art & Science of OOH

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