The luxurious side of the city of gold, Dubai have made the banking industry one of the rolling industries in the OOH market out there, revealing their different patterns of promotions, distribution plans, and services on the billboards of Dubai to get the attention of the targeted audiences of their clients and potential clients.


Abu Dhabi Islamic Bank appears to promote Emirates Skyward Cards; A loyalty program offered by Emirates Skyward from Emirates Group. The bank is offering to "Enjoy the best of all worlds" with up to 120,000 bonus miles with the new ADIB Emirates Skyward Cards, followed by the call-to-action of sending SMS through mobile for more details. The campaign's visual displays a man who's standing on top of a mountain facing the sun fall, in a unique illustration of being on the top of the world with the new ADIB Emirates Skyward Cards. The media plan was spread over uni-pole, lampposts, and rooftop billboard in Dubai, UAE.

Bank of Baroda

India's international bank, Bank of Baroda, came upon a bridge billboard in Sheikh Zayed Rd to offer a "Wide range of current accounts for different banking requirements". And present the "home loan at attractive interest rates" to let you own your "dream home with Baroda". The bank utilized the red brand color in the campaign to create a more appealing announcement on the road. It went up the billboard calling for two different actions regarding each offer, to give a missed call if you're asking for the current accounts, or send an SMS with the word "Home" if you're interested in the attractive home loans from Bank of Baroda.


On a catchy die-cut and a white background, HSBC bank has been seen on Dubai’s billboards to promote its promotion, announcing that you have the chance to “Switch to HSBC and get up to 5000 AED cashback”, luring their potential clients to join the international bank immediately. The campaign was seen on a bridge billboard located in Sheikh Zayed Road to be seen perfectly by the billboard’s passengers.

Emirates Islamic

Emirates Islamic bank has released an OOH campaign on a hoarding and bridge billboards across Sheikh Zayed Road in Dubai, to promote the Etihad Guest Cards that it offers through the bank with "Bonus miles up to 300,000". The Etihad Guest Cards from Etihad Airways are payment cards that are part of a loyalty program that's meant to reward the cardholders with extra and bonus flight miles loaded with benefits, whenever they reach a specific limit of spending. The campaign's design appears with a die-cut on one of the bridge billboards, while the hoarding's visual is showing an Emirati couple who's enjoying their flight together comfortably, demonstrating the benefits earned by using the Etihad Guest Cards.

Emirates NBD

With an extremely active media plan across the streets of Dubai, UAE, Emirates NBD has released a multi-promotional OOH campaign. The national bank has filled the billboards with seven different promotions and one awareness campaign, all on their branded-colored background, sharing a similar template design to keep their brand positioning at its best during April 2020.

The national bank has displayed their services of the online account, where you can “Open an account” s“Anytime, Anywhere”. However, they did not forget to mention that you can viewers “Earn up to 100,000 of Skywards miles”, referring to the loyalty program of both Emirates and Flydubai.

Moreover, DirectRemit has also popped on Dubai’s billboards where you can send money online for free with zero hustles, fees or charges, stating “Fast & free international transfers with DirectRemit”.

With two different segmentations, Emirates NBD has also released an offer of “Up to 150,000 bonus points and gold elite statues, targeting A-class segmentations to display their “Mariotte Benovy MasterCard”. On the other side, the newly-weds promotion included the “Beyond” personal banking packages to help them face the new financial challenges ahead of them easily.

“Exploring opportunities” on the billboards of Dubai, UAE, Emirates NBD has added a container ship to their OOH campaign that promotes their “Business banking services, driving your business to the highest levels through the leading bank for business.

Rental payment is now easier with Emirates NBD Properties offering “0 rent for the first year on office space in Motor City”, directly adding a number to call for any further inqueries needed to get the exciting offer right away.

Emirates NBD hits one last time with another promotional campaign to enforce one of their valuable services, sided by a clock that has different countries flags on it a sign to their rapid world-expanded services.

The last one on the table is the bank’s awareness outdoor campaign to reassure their users that Emirates NBD is a “Bank will never ask for your authentication code” to make people more educated regarding a fraud attempt that could happen to them, adding to the ad copy “A fraudster will”. The upper side of the informative visuals has an announcement that this is a “Public service campaign by”, “Emirates NBD”, “Government of Dubai” and “Dubai Police”, in addition to their media partner “Hills Advertisement”.

The media plan has been distributed to obtain an amazing exposure and visibility by distributing the locations over the prime districts of Sheikh Zayed Road, Al Khail St, Bur Dubai, Sheikh Mohamed Bin Zayed Road, Deira and Airport St on several OOH types and sizes of bridge billboards and uni-poles across Dubai, UAE.


Mashreq bank shows up on a bridge billboard in Sheikh Zayed Road in Dubai to promote its home loans with a distinctive interest rate. The Emirati national bank is introducing very promising and competitive home loans at 3.33% interest rate, "Fixed for 3 years". The limited media plan was shown in English and Arabic languages on a broad scale visual, while the interest rate number appears on a die-cut that enables it to be crystal clear for the viewers. It's sided by Mashreq's logo and the website address for people to give it a visit for more details.

Western Union

 The financial services brand Western union has made a presence in the streets of Dubai with a broad outdoor media plan by Al-Fardan Exchange, one of the leading financial institutions and part of Al-Fardan Group, executing an OOH campaign to give more exposure and awareness about the advantageous online transfer services provided. The company went to spread the word that you can "Send money online through your Debit Card" with only 15 AED as a fixed rate for anywhere around the world. The campaign appears with several visuals to highlight the options and benefits Western Union offers. You can "send money online to bank accounts" or "send money online for cash pickup", and you can either send it through Western Union's application or the website The OOH campaign is spread over lampposts, hoardings, and uni-poles across Hessa Street, Sheikh Zayed Road, and Al Barsha in Dubai.

The banking industry showed a huge interest in using bridge billboards as their main OOH type, with a simple die-cut to add creativity to their campaigns, attracting the eyes of their targeted audience to the highly visible outdoor size and the different premium locations chosen.

The Art & Science of OOH

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