Car dealer MAC has launched an Out-Of-Home campaign that promotes a contest, as well as great payment facilities to buy a new vehicle from a diverse range of brands. Over the photo of a rounded skyline of Istanbul, the ad copy informs viewers that “the biggest cars mall in Nasr City” will reward 10 customers with a VIP trip to Turkey. Many tag lines in the ads also showcase the capabilities of the dealer specialist in terms of delivery times and payment conditions. The campaign uses T-poles, double-decker poles, and uni-poles across the Greater Cairo.
Industry: Automotive
Brand: MAC (Masters Automotive Company)
OOH Size: T-pole | Uni-Pole | Double-decker Pole
Country: Egypt
Region: North Africa
Tags: Contest | North Africa | North Africa
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