Car dealer MAC has launched an Out-Of-Home campaign that promotes a contest, as well as great payment facilities to buy a new vehicle from a diverse range of brands. Over the photo of a rounded skyline of Istanbul, the ad copy informs viewers that “the biggest cars mall in Nasr City” will reward 10 customers with a VIP trip to Turkey. Many tag lines in the ads also showcase the capabilities of the dealer specialist in terms of delivery times and payment conditions. The campaign uses T-poles, double-decker poles, and uni-poles across the Greater Cairo.
