Joining the move, the real estate tycoon Mountain View has been on the roads spreading awareness against the epidemic of COVID-19 on the billboards of Cairo with an outdoor advertising campaign.

“The free-unpaid campaign” has been launched out of Misr Al Kheir released an initiative to encourage corporates to donate for this good purpose, “Providing all the protection essentials for the healthcare crews in hospital isolation rooms and fever hospitals”. The ad copy also adds the hashtag of “"#نحمي_الي_بيحمونا which translates to “Protecting the ones protecting us”, “#StandingTogether”. As for the visuals, it have a healthcare crew wearing their surgical mask on a 2D illustrated design while the bottom side has the logos of Mountain View and Misr Al Khier, in addition to a hotline as a CTA for donations.

The social initiate was out there during the second week of April, using uni-poles, double-deckers pole, and billboards in various locations across Greater Cairo.

Mountain View protects the ones protecting us on the billboards of Cairo-00
Mountain View protects the ones protecting us on the billboards of Cairo-00

The Art & Science of OOH

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