After listing all its projects in a lovely branding campaign in February, Iwan developments needed no more than a month to add Jada on the list, and introduce it on an artistic awareness OOH campaign all over Cairo.

The real estate leader is known for its multiple outstanding projects near Sheikh Zayed and 6th of October areas. Today, it announces that it's finally launching its new project Jada New Cairo on the billboards with a massive media plan. To spread awareness about the new project and let people know that it's "launching on Road 90" in the heart of New Cairo, using several attractive and artistic visuals that for surely will catch the attention of spectators.  

The OOH campaign was seen on the billboards in the third week of March, spreading over double-decker poles, a serial of uni-poles, and a combination of mega-signs across multiple locations in Cairo, Egypt.

Iwan Developments steps into New Cairo with "Jada" on an OOH campaign-00
Iwan Developments steps into New Cairo with "Jada" on an OOH campaign-00

The Art & Science of OOH

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