Dubai-government owned bank Emirates NBD has been on the streets of Cairo, Egypt to promote its official sponsorship of one of the most popular football clubs in the whole wide world, FC Barcelona, offering lots of offers and promotions on Cairo’s billboards. A sponsorship like this comes with lots of benefits; the ad copy announces some of them “Get the original Barcelona t-shirt & a free football with Barcelona’s credit card” from “The official bank of FC Barcelona”. As for the visuals, it has a royal blue background with the FCB kit displayed for the lucky winners. The campaign started to pop up in the third week of March and can be seen on mega-signs and double-decker poles in various locations across Greater Cairo.
