IDH is presenting Al Mokhtabar Laboratories to celebrate 40 years of existence on an OOH anniversary campaign, almost 6 months following its previous outdoor campaign in September. Al Mokhtabar is sharing the moment on its 40th birthday with an OOH campaign. It came up with a 20% discount on all health check-ups, putting more effort to communicate with different demographics to make everyone feel included. It applied three different visuals; a master visual with the campaign slogan 40 years of your goodness, and two other visuals celebrating the anniversary with a unique copy and design directed to different segments, quoted with an inspirational line to celebrate with all the people who're taking care of their health. The campaign was launched on the first week of March, appearing on uni-poles and double-decker poles in different locations across Cairo, Egypt.
