Having a mission to support a world of diverse athletes, KO Squad has organized Olympia Amateur to give a chance to the bodybuilders of Egypt to show their muscles and talent with an outdoor advertising campaign on the billboards of Cairo.

On a dark background, the fitness event has finally arrived to Egypt, displaying many shirtless bodybuilders to encourage you to enroll in the competition to be Mr. Olympia Egypt 2020, while the bottom space has the event’s sponsors, date and location as a CTA for the billboards’ viewers.

Spotted during the first week of April, the campaign was out there on uni-poles and billboards in various locations across Greater Cairo.

Olympia Amateur shows muscles on an outdoor advertising campaign-00
Olympia Amateur shows muscles on an outdoor advertising campaign-00

Campaign Credits

Industry: Sports | Events & Exhibitions

Brand: Olympia Amateur

Advertiser: KO Squad

OOH Size: Billboard | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Annual Event

The Art & Science of OOH

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