The global fast-food chain McDonald’s has launched another outdoor advertising campaign to spice things up on the billboards of Cairo, promoting their hot sandwiches Spicy Deluxe, after their latest OOH campaign in February.

McDonald’s continues with their active OOH strategy to fire up hot vibes on the roads, featuring “The flaming Spicy Deluxe”, that comes in “Beef” and “Chicken” on a red background that fits the atmosphere perfectly, announcing that these sandwiches are “New & for a limited time”.

Popping up on the roads during the second week of March, the huge campaign has been appearing on double-decker poles, uni-poles, billboards and mega-signs in various locations across Greater Cairo.

McDonald’s fires up the billboards of Cairo with Spicy Deluxe-00
McDonald’s fires up the billboards of Cairo with Spicy Deluxe-00

The Art & Science of OOH

Back To Top Arrow