Sorouh Developments has just introduced Citadel commercial complex on Cairo's billboards, parallel to its running branding OOH campaign released in February Sorouh is presenting Citadel on the billboards of Cairo for the first time, one of its recent major projects in the New Capital. It installed two visuals that are showing different pictures of the commercial center, demonstrating its unique design that's inspired by classic architecture. Sorouh used most of the visual's space to demonstrate the building design, bottomed by the hotline and website address, and sided by both Sorouh and Citadel's taglines, needing no extra words that may hinder the first ever visibility of Citadel in the streets. The OOH campaign appeared on Cairo's billboards in the first week of March, seen on mega-signs, and a combination of uni-poles and double-decker poles in different locations across Cairo, Egypt.
