Educational institution Al Madina Academy has launched an outdoor campaign with the aim of promoting the diverse academic disciplines they offer. With plentiful ad copy that informs viewers of the varied degrees, the ads portray a model university student dressed in the typical graduation cap and gown, while proudly holding a diploma in his hand. The slogan of the campaign “We are creating a new generation” appears up in the center with the biggest font. Just in time to lure in new students for the approaching school year, the campaign uses uni-poles and t-poles on selected locations across the Greater Cairo.
