New real estate projects are popping every day in the OOH market to be announced by mega developers like Al Ahly Sabbour, introducing their residential project Keeva in the heart of 6th of October City.

The campaign brought to our attention that you “Design your payment plan” as one of the developer’s distinguish selling-point, adding neat and sophisticated visuals of a lady from the countryside, in addition to 3D conceptual designs of the project itself to give you a hint of what awaits you there.

Seen on double-decker poles, uni-poles, mega-signs, and a butterfly double-decker, the campaign was out there in various locations to fit their well-distributed mega-media plan across Greater Cairo.

Al Ahly Sabbour brings “The modern countryside” of Keeva to Cairo’s billboards-00
Al Ahly Sabbour brings “The modern countryside” of Keeva to Cairo’s billboards-00

The Art & Science of OOH

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