The annual event that everybody is waiting for; Le Marché & La Casa has been postponed as a cautionary measure to keep us and our loved ones safe during the epidemic of COVID-19, after the last edition that was released on an OOH campaign last year.
The outdoor campaign is still installed on the roads of Cairo to spread some hope that this storm is going to fade soon when all the visitors and exhibitors can gather once more at “The biggest exhibition for furniture and décor in MENA” as referred to in the ad copy. With different vibrant colors, the visuals are popping everywhere, announcing the dates that will change soon to other ones.
The campaign was spotted during the first week of March, using billboards, uni-poles, double-decker poles, and uni-poles in many locations to cover their huge media plan across our beloved Greater Cairo.
Industry: Events & Exhibitions
Brand: La Casa | Le Marché
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Annual Event | Massive Campaign | COVID-19
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