After asking their audiences to get ready for Blue Blue El Sokhna on an OOH campaign, real estate developer MG Developments is finally bringing back the same vacation project to the billboards of Cairo to show how far they have got in the past year. With a large media plan, the developer is demonstrating the atmosphere of the project with refreshing real-life visuals, using their branded blue color to prepare the billboards’ viewers for the upcoming summer, informing them that “Life starts”, “This spring. Life begins” as an open invitation for everyone to just chill at Blue Blue, using different wide shots and bird-eye shots to show the mesmerizing views to take your breath away. The campaign refreshed the billboards in the first week of March and can be seen on uni-poles, double-decker poles and mega-signs in various locations across Greater Cairo, Egypt.
