Catching the Mother’s Day train, one of the most famous pharmacies in Cairo, Egypt; El Ezaby has released an outdoor advertising campaign to spread joy in the hearts of our mother, tailoring special offers and promotions just for her. Disappearing for almost a year since their last out-of-home campaign, El Ezaby is back in the momentum of giving mothers the gifts they deserve, El Ezaby is inviting their consumers to “Ask for Mother’s Day offers and gifts” because “Her joy is worth the world”, showing visuals of kids surprising their mother on her special day with gifts from El Ezaby. The campaign was seen on billboards, mega-signs, uni-poles, and double-decker poles in different locations across Greater Cairo.
