BBC is launching its well-known branding OOH campaign for BBC News Arabic once again on Cairo's billboards, nearly a year since it released the same campaign in May 2019. The British Broadcasting Corporation is back on the billboards of Cairo, utilizing its familiar branding campaign Explore your horizons, installing the same visual of a sewing machine and a rising chart on a piece of cloth to keep in minds that BBC is always crafting new material for people to explore, encouraging people to stay informed with up-to-date BBC news in Arabic language The Campaign has been shown on Cairo's billboards in the last week of February, appearing on uni-poles, billboards, double-decker poles, and mega-signs across different locations in Cairo, Egypt.
