Egypt’s largest real estate exhibition Cityscape by Informa Exhibitions has been witnessed on the billboards of Cairo to announce the date and tickets purchasing ways, before announcing that the exhibition is no longer running in the current time as a reason for Coronavirus epidemic. 

Unluckily, the event’s official media channels have announced on a press release that they will take a precautionary measure by postponing the event to avoid any damages as a result of the huge number of people who attend the event yearly, making sure everyone is safe and sound at home. The visuals varied in color this time with a similar template design for each, mentioning that Cityscape is “The origin of real estate in Egypt”. The event is expected to run soon after the epidemic is controlled in Egypt, stay tuned for its new upcoming dates.

Spotted during the first week of March, the campaign was on the roads using double-decker poles, billboards and mega-signs in multiple locations across Greater Cairo.

Cityscape went big on Cairo’s billboards to be postponed for COVID-19-00
Cityscape went big on Cairo’s billboards to be postponed for COVID-19-00

The Art & Science of OOH

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